How to Add Links to Instagram Stories with Swipe-Up
Engaging your followers is much easier when you use the Instagram swipe up feature to add a link right to your Instagram Story.
Employee Advocacy on Social Media: What is it and How to Do it Right
A guide to understanding what is employee advocacy and the steps you need to take to build an employee advocacy program for your organization.
Inclusive Design for Social Media: Tips for Creating Accessible Channels
Inclusive design may seem like the domain of UX designers and web developers. But social media marketers should practice it, too.
The Top Instagram Updates You Need to Know: October 2020
From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. Keep up with the latest Instagram updates.
How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)
Using sentiment analysis tools allows you to evaluate the attitudes of your target consumers—attitudes that can make or break your brand’s reputation.
Strategy
21 Snapchat Stats That Matter to Social Media Marketers
Using Snapchat for business requires thoughtful planning. To help you out, we’ve collected the top Snapchat statistics you need to know.
How to Write a Compelling CTA for Social Media (+10 CTA Examples)
A good CTA can do wonders for your social media posts—it can drive more visitors to your website, generate sales, and increase leads and conversion rates.
How to Create Beautiful Instagram Highlight Covers (40 Free Icons)
Find out how to create your own Instagram Highlight covers to showcase your top Instagram content. Plus, download 40 free Highlight icons designed by pros
How to Use Twitter Analytics: The Complete Guide for Marketers
Twitter analytics is a powerful tool for any social media marketer. Make sure you go beyond the basics to get an edge on your competitors.
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News
You Only Need One Hero to Change the World—But What If You Had 60?
The #ShesMyHero campaign from the World Woman Foundation might be exactly what we all need right now.
Fridge-Worthy: A Very Serious and Prestigious Social Media Awards Show
Fridge-Worthy is a social media awards show developed by Hootsuite to recognize brands who have posted unique or interesting content on social media.
What’s Social’s True Value to Business? We Asked 2,162 Marketers.
As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power.
How 2020 Changed Social Media: Checking In On Our Trends Predictions
2020 changed everything. The way we communicate, the way we shop, the way we greet one another. It also changed how we use social media.