What is User-Generated Content? And Why is it Important?
User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands.
11 Easy Social Media Optimization Techniques to Start Now
Social media optimization isn’t about your social media strategy as a whole. It's an opportunity to make what you've been doing even better.
How to Promote Your YouTube Channel: 30 Tactics That Work
We’ve rounded up the most effective ways to promote your YouTube channel. Follow these tips to increase your views and improve the ROI of your YouTube strategy.
How to Make YouTube Shorts: Everything You Need to Know
YouTube Shorts are short, vertical videos created using a smartphone and uploaded directly to YouTube from the YouTube app, like Stories.
Social Media Image Sizes 2022: Cheat Sheet for Every Network
The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.
Strategy
How to Track Social Media in Google Analytics (Beginners Start Here!)
With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer.
Pinterest Ads: A Simple Guide for 2022
Everything you need to know about Pinterest ads, updated for 2022, from ad types and formats to how to run an effective campaign.
How to Edit Videos on TikTok: 15 Creative Tips
Wondering how to edit videos on Tiktok? Here are the most important tips, unwritten rules, and best practices to start with.
12 Important Instagram Trends to Watch in 2022
Instagram trends can make or break your social marketing strategy. Try new features and beta tools to stay ahead of your competitors.
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News
Top 9 Social Media Trends to Prepare for in 2022
It can be hard to know which social media trends to pay attention to and which ones to ignore. Here are the ones that matter most in 2022.
The Art of Social ROI: Choosing the Right Metrics for Your Goals
There’s no one metric that determines your success on social. It’s a collection of metrics and KPIs that cover both paid and organic efforts.
Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More
There's a lot of new stuff coming to Hootsuite in Q4 2021. Get a sneak peek of all the things we just couldn't wait to share with you.
TikTok Hits 1 Billion Users—Faster Than Facebook (And More New Stats)
Social user numbers. Ad reach by channel. Audience breakdowns. Get it all (and more) in our latest Digital 2021 Report update.
