Social Media Compliance: Everything You Need to Know to Stay Compliant
At its most basic, social media compliance simply means following the rules when using social media to engage with the public. But it's not that simple.
How to Get Verified on Twitter: The Essential Guide for Marketers
Learning how to get verified on Twitter is a key step towards building a credible brand. This guide shows you how to boost your chances of being approved.
Social Media for Nonprofits: 11 Essential Tips for Success
Anyone who uses social media for nonprofits knows there are unique challenges. Get your message out and make every effort count with these timesaving tips.
A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Using Google Ads (formerly known as Google Adwords) may be the most profitable decision you make for your business. Learn how to use them effectively today.
How to Sell Products with Facebook Shops: A Guide for Marketers
Facebook Shops catalogs your products in collections, allowing interested customers to browse, save, share, and even buy your products within the app.
Strategy
13 of the Most Common Instagram Mistakes Marketers Must Avoid
Learn how to avoid these Instagram mistakes and make sure your brand isn't making careless blunders or missing the mark with your content.
How to Send Instagram DMs from Your Computer (PC or Mac)
Engaging with your customers and responding to Instagram DMs is just one way to effectively use Instagram for business and gain more Instagram followers.
The Top Instagram Updates You Need to Know: September 2020
From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers. Keep up with the latest Instagram updates.
The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)
The best Instagram analytics tools will give you valuable insights into your audience and strategy. Plus, learn the metrics you should track to prove ROI.
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News
How 2020 Changed Social Media: Checking In On Our Trends Predictions
2020 changed everything. The way we communicate, the way we shop, the way we greet one another. It also changed how we use social media.
New at Hootsuite: Instagram Stories Features, UX, Easy Social Listening
It’s been a busy few months here at Hootsuite and we're excited to share product updates.
More Than Half of the People on Earth Now Use Social Media
Hootsuite and We Are Social's Digital in 2020 report reveals all the most important global statistics that social media marketers need to know.
How Hootsuite Integrates Our Paid and Organic Social Strategy
Organic and paid social—they’re the peanut butter and jelly of marketing. Together, they’re an unstoppable duo—a classic combination that can win over any crowd.